The Soul of Maotai Flavour Wu Envasado de botella de licor by Li Zuo

The Soul of Maotai Flavour Wu Envasado de botella de licor by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2020

The Soul of Maotai Flavour Wu Envasado de botella de licor

by Li Zuo

Client: Wendao WD Creativity

A' Design Award de Plata Winner in Envases Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Envasado de botella de licor

Wu es un diseño de envase para un licor de alta gama con aroma Maotai. La botella tiene la forma de una gota de líquido, expresando la idea de que el licor que contiene es una esencia refinada. La superficie de vidrio está esmaltada y el logotipo está dorado. La caja exterior está hecha de madera natural tallada con un patrón de vetas de agua, que dialoga con la forma de la botella y puede reciclarse. En la producción se empleó un molde de vidrio tallado en madera. El conjunto completo mide 260 mm de ancho, 140 mm de profundidad y 300 mm de alto. El diseño ayuda a los compradores a comprender el carácter del licor.

The Recognition

About the A' Design Award de Plata

The Soul of Maotai Flavour Wu Envasado de botella de licor ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que The Soul of Maotai Flavour Wu Envasado de botella de licor sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Soul of Maotai Flavour Wu Envasado de botella de licor es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo