Hierro Gráfico · 2020
Yau Sik San Diseño de identidad de marca
by 1983Asia
- A' Design Award de Hierro 2020 in Gráfico
- CLIENT: 1983Asia
- Estimated Number of Design Views: 15,864
- Verification code 45855A1245 · Verify this award
Colors
About Yau Sik San Diseño de identidad de marca
Yau Sik San es un diseño de marca creado para una marca de alimentos de cocina cantonesa (Guangdong). La identidad se construye en torno al Dios de la Cocina, una figura de las antiguas creencias chinas vinculada con la vestimenta, la comida, la fortuna y la longevidad. Se emplea la caligrafía china para el nombre de la marca con el fin de expresar el carácter regional de Guangdong. Las combinaciones cromáticas tradicionales refuerzan la imagen visual. El packaging se produce mediante impresión en papeles especiales, barniz UV, bordado, estampación reactiva y estampado en caliente. El objetivo es presentar la calidad de los alimentos a través de un relato cultural.
About the A' Design Award de Hierro
Yau Sik San Diseño de identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Yau Sik San Diseño de identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Yau Sik San Diseño de identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
