Hierro Gráfico · 2020
Pagoda Identidad corporativa
by 1983Asia
- A' Design Award de Hierro 2020 in Gráfico
- CLIENT: 1983Asia
- Estimated Number of Design Views: 17,469
- Verification code 395BDAEC02 · Verify this award
Colors
About Pagoda Identidad corporativa
Pagoda es una identidad corporativa creada para una empresa frutícola china. La identidad se articula en torno a dos monos mascota, dibujados primero como bocetos a lápiz y desarrollados después con programas de diseño digital. Se eligieron los monos porque en la cultura china están vinculados a la fruta y simbolizan además sabiduría y valentía. Las mascotas danzan a través de las cuatro estaciones, y las flores que las rodean cambian con cada estado de ánimo. Los colores remiten a las flores, las estaciones y la naturaleza. La impresión emplea barniz ultravioleta y estampado en caliente. El objetivo es presentar la cultura asiática con respeto por la vida natural.
About the A' Design Award de Hierro
Pagoda Identidad corporativa ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Pagoda Identidad corporativa sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Pagoda Identidad corporativa es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensions & Packaging
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Production Technology
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Design Challenge
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Research
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Project Duration
- this project finished in end of 2017 in Shenzhen China
- Operation Flow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
