Hierro Publicidad · 2020
MAU Vegas 2019 Evento
- A' Design Award de Hierro 2020 in Publicidad
- CLIENT: Houndstooth
- Estimated Number of Design Views: 12,806
- Verification code 64E7F99CFC · Verify this award
Colors
About MAU Vegas 2019 Evento
Mobile Apps Unlocked o MAU Vegas es el evento de aplicaciones móviles líder en el mundo. Atrae a las marcas más importantes de Silicon Valley, incluidas Spotify, Tinder, Lyft, Bumble y MailChimp, por nombrar algunas. A Houndstooth se le encomendó la tarea de conceptualizar, diseñar y ejecutar la apariencia visual y la presencia digital de todo el evento para el año 2019. A medida que el evento intenta traspasar los límites en el espacio tecnológico, diseñaron un sistema que podría representar eso a través de imágenes y empaparse de la audiencia. en la experiencia de manera integral.
About the A' Design Award de Hierro
MAU Vegas 2019 Evento ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que MAU Vegas 2019 Evento sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. MAU Vegas 2019 Evento es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
- Tags
- neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
- Production Technology
- The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
- Design Challenge
- The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
- Research
- Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
- Inspiration
- The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
- Project Duration
- The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
- Operation Flow
- The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
