Tong Yueli Diseño Interior de Centro de Ventas by Yi Tonghua

Tong Yueli Diseño Interior de Centro de Ventas by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2020

Tong Yueli Diseño Interior de Centro de Ventas

by Yi Tonghua

Client: Zest Art

A' Design Award de Plata Winner in Interior Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tong Yueli Diseño Interior de Centro de Ventas

Tong Yueli es un centro de ventas concebido bajo una temática de cuento de hadas. El interior abarca 308 metros cuadrados e invita a los visitantes a contemplar el espacio desde la perspectiva de los niños. El vestíbulo emplea colores vivos para lograr un fuerte impacto visual. Un muro de fondo compuesto por esculturas de papel representa árboles, hierba, flores y ciervos, creando la atmósfera de un bosque encantado. Tiras de luz ocultas emiten una cálida luz amarilla y se disponen esferas de colores en la parte superior. El diseño combina la imaginación infantil con la experiencia de los adultos e invita a reflexionar sobre el proceso de crecer.

The Recognition

About the A' Design Award de Plata

Tong Yueli Diseño Interior de Centro de Ventas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Tong Yueli Diseño Interior de Centro de Ventas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Tong Yueli Diseño Interior de Centro de Ventas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
Dimensions & Packaging: Project Area: 308 square meters
Tags: Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
Production Technology: The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
Design Challenge: Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
Research: As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
Inspiration: The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
Project Duration: Location: Zhongshan, Guangdong, China
Completion Date: Sep, 2019
Operation Flow: The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
Team Members: Yi Tonghua
Image Credits: Photography: Shixiang Wanhe & Zest Art