Macy’s App Redesign Aplicación móvil de compras by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Móvil Competition Category.
PlataMóvil· 2020
Macy’s App Redesign Aplicación móvil de compras
Client: Macy's
A' Design Award de Plata Winner in Móvil Category
- 25,706
- Verified Award Winner
- Verify Award Status for #94021
The Design
About Macy’s App Redesign Aplicación móvil de compras
La aplicación de Macy's es una aplicación móvil de compras que fue rediseñada en 2019 para dispositivos Android e iOS. La aplicación permite a los clientes explorar y adquirir productos de moda, belleza y hogar desde un teléfono inteligente o una tableta. El diseño de la interfaz es limpio y sencillo, y toma referencias visuales de los medios de moda y de los productos de tecnología de consumo. Las herramientas basadas en la cámara permiten escanear y pagar, y las funciones de realidad aumentada posibilitan que los clientes previsualicen los productos antes de comprarlos. El rediseño se fundamentó en una extensa investigación de usuarios y en los comentarios de los clientes, y la interacción de los usuarios aumentó tras su lanzamiento.
The Recognition
About the A' Design Award de Plata
Macy’s App Redesign Aplicación móvil de compras ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Macy’s App Redesign Aplicación móvil de compras sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Macy’s App Redesign Aplicación móvil de compras es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
