Status Audio Identidad de marca de Ryan Paonessa

El diseño Status Audio Identidad de marca de Ryan Paonessa es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño de Publicidad.

BroncePublicidad· 2020

Status Audio Identidad de marca

de Ryan Paonessa

Cliente: Ryan Paonessa Design

Ganador del A' Design Award de Bronce en la Categoría Publicidad

12,540

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Colores

El Diseño

Acerca de Status Audio Identidad de marca

Status Audio es una identidad de marca creada para una empresa de auriculares de venta directa al consumidor con sede en Nueva York. El logotipo imita el flujo de un sencillo patrón de onda sonora, en el que cada letra sigue la misma trayectoria vertical y el mismo arco. Este refinado patrón de onda sonora funciona además como distintivo secundario allí donde no se requiere el logotipo. El color y la tipografía unifican la identidad visual en el empaque, el sitio web, los impresos y los materiales de marketing. Los auriculares no llevan logotipo, únicamente un código de producto exclusivo, lo que refleja un enfoque minimalista y utilitario. El empaque se ofrece en varios tamaños.

El Reconocimiento

Acerca del A' Design Award de Bronce

Status Audio Identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Status Audio Identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Status Audio Identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensiones y Embalaje: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetas: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Tecnología de Producción: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Desafío de Diseño: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Investigación: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiración: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Duración del Proyecto: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Flujo de Operación: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Miembros del Equipo: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Créditos de Imagen: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.