Macau Light Festival 2019 TVC Esmane funktsioon: Telereklaam by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Filmi, video ja animatsiooni disain Competition Category.
HõbeFilm· 2020
Macau Light Festival 2019 TVC Esmane funktsioon: Telereklaam
Client: Mirage Visuals
Hõbeauhind A' Design Award Winner in Film Category
- 33,525
- Verified Award Winner
- Verify Award Status for #100899
The Design
About Macau Light Festival 2019 TVC Esmane funktsioon: Telereklaam
Macau valgusfestivali 2019 telereklaam on Macao valgusfestivali reklaamimiseks loodud telereklaam. Film jälgib Macao turismi maskotti Mak Maki, kui kohalikud ja külalisvaatajad avastavad neli valgusteed ja Macao muutuvat linnamaastikku. Reklaam ühendab live-action võtteid, visuaalseid efekte, liikuvat graafikat ja kolmemõõtmelist animatsiooni. Kohalikke vaatamisväärsusi kujutatakse installatsioonikunstina. Festival esitletakse hiiglasliku sünnipäevatordina, tähistades Macao erihalduspiirkonna kahekümnendat aastapäeva.
The Recognition
About the Hõbeauhind A' Design Award
Macau Light Festival 2019 TVC Esmane funktsioon: Telereklaam on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Macau Light Festival 2019 TVC Esmane funktsioon: Telereklaam peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Macau Light Festival 2019 TVC Esmane funktsioon: Telereklaam on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Team Members
- Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau - Image Credits
- MIRAGE VISUALS All right reserved.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
