Display Of Guilin Scenery Guilini maastiku eksponeerimine by LongSheng Zhong

Display Of Guilin Scenery Guilini maastiku eksponeerimine by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2021

Display Of Guilin Scenery Guilini maastiku eksponeerimine

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

Rauaauhind A' Design Award Winner in Pakend Category

13,623

Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Guilini maastiku eksponeerimine

Guilini maastiku eksponeerimine on hambapasta pakend, mis on loodud Hiinas Guilinis asuvale brändile. Kaks kohalikku maastikku, Li jõgi ja Longshengi terrassistatud riisipõllud, on illustreeritud traditsioonilises Hiina maalikunsti stiilis, et näidata toote päritolu ja selle looduslikku iseloomu. Välimine karp on valmistatud 350-grammisest valgest papist, millel on matt lamineering ja läbipaistev ultraviolettkate. Toru kombineerib plasti ja alumiiniumi kihte. Selle asemel, et rõhutada üksnes funktsionaalsust, loob disain tuttava visuaalse seose maastikuga, mis on paljudele tarbijatele tuntud.

The Recognition

About the Rauaauhind A' Design Award

Display Of Guilin Scenery Guilini maastiku eksponeerimine on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Display Of Guilin Scenery Guilini maastiku eksponeerimine peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Display Of Guilin Scenery Guilini maastiku eksponeerimine on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.