RingCentral Message Video Phone Liikumisdisain by Not Real

Hõbe Film · 2021

RingCentral Message Video Phone Liikumisdisain

by Not Real

Hõbeauhind A' Design Award 2021 in Film
CLIENT: RingCentral
Estimated Number of Design Views: 41,302
Verification code 0EF9C73367 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About RingCentral Message Video Phone Liikumisdisain

RingCentral on number üks äri kommunikatsiooni platvorm, mis toob kõik inimesed ja kõik asjad kokku, et töö valmis saada. NotReal töötas välja ülevaatevideo, et tutvustada kõike, mida see võimas rakendus suudab teha, nii et vaatajad saavad aimu, kui lai ja täielik see toode tegelikult on. Eksisteerib koos kolm maailma: Reaalne, kasutaja vaatepunkt, mida näidatakse realistlike töösituatsioonide kaudu. Digitaalne, mille moodustavad dekonstrueeritud kasutajaliidesed, mis tõstavad esile rakenduse konkreetseid funktsioone. Ja Abstraktne, et kirjeldada üldist funktsionaalsust. Kogu video vältel loob meeskond rakenduse kaudu toodet.

About the Hõbeauhind A' Design Award

RingCentral Message Video Phone Liikumisdisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. RingCentral Message Video Phone Liikumisdisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. RingCentral Message Video Phone Liikumisdisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Press Kit

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.