Disainilahendus Diablo Black Veinietikett, autor Ximena Ureta

Disainilahendus Diablo Black Veinietikett, mille autor on Ximena Ureta, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Diablo Black Veinietikett

disainer: Ximena Ureta

Klient: Concha y Toro

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Diablo Black Veinietikett

Diablo Black on veinietikett, mis loodi Tšiili Maule piirkonna veinile. Etiketil on keskseks kujuks Kurat, väljendades tumedat, salapärast ja rafineeritud iseloomu. Kooniline etikett trükitakse ofsettehnikas seitsme erivärviga isekleepuvale materjalile ning viimistletakse matt-kuldfooliumi, pressimise ja satiinviimistlusega UV-lakiga. Värvide trükkimiseks läikiva kuldfooliumi peale kulus korduvaid katsetusi, et nägu ilmuks mustade, punaste ja kuldsete toonide vahelt põlenud ilmega. Disain ühendab veinitraditsiooni kaasaegse brändivaimuga.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Diablo Black Veinietikett on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Diablo Black Veinietikett peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Diablo Black Veinietikett on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Mõõtmed ja pakend: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Sildid: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Tootmistehnoloogia: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Disainiülesanne: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Uurimistöö: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiratsioon: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Projekti kestus: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Tööprotsess: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Meeskonnaliikmed: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Piltide autorid: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez