Cat With Fruits Pakendiillustratsioon by Rui Deng

Cat With Fruits Pakendiillustratsioon by Rui Deng is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2021

Cat With Fruits Pakendiillustratsioon

by Rui Deng

Client: Hengdian college of film&television

Hõbeauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #119861

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Pakendiillustratsioon

Cat With Fruits on illustratsioonide sari, mis on loodud kuivatatud puuviljade brändi pakendi jaoks. Iga illustratsioon kujutab kasse erinevate puuviljadega mängimas. Värvid on võetud mobiiltelefoni kaameraga jäädvustatud loodusfotodelt ning seejärel küllastust vähendatud, et luua õrnad toonid. Joonistused valmisid programmis Photoshop CC 2020 A4 formaadis, 297 korda 210 millimeetrit. Looduslik värvipalett toetab toote puhast ja saastevaba iseloomu. Sari järgib naturalismi ideed ning püüab jätta vaatajale rahuliku ja lohutava mulje.

The Recognition

About the Hõbeauhind A' Design Award

Cat With Fruits Pakendiillustratsioon on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Cat With Fruits Pakendiillustratsioon peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Cat With Fruits Pakendiillustratsioon on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.