Disainilahendus Culture to Technology Identity Plakat, autor Lei Wang

Disainilahendus Culture to Technology Identity Plakat, mille autor on Lei Wang, on kõrgelt hinnatud 2025 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PlaatinaGraafika· 2025

Culture to Technology Identity Plakat

disainer: Lei Wang

Klient: Hefei High Tech Digital Technology Co., LTD.

Auhind Plaatinaauhind A' Design Award kategoorias Graafika

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Disain

Teosest Culture to Technology Identity Plakat

Culture to Technology Identity on plakat, mis on kavandatud eksponeerimiseks bussipeatuste valguskastides. Ülemises osas raamivad Anhui hiina kirjamärki Huizhou arhitektuuri klassikalised kontuurid, meenutades piirkonna ajalugu ja kultuuri. Kirjamärk muutub järk-järgult elektriskeemiks, lõppedes nelja hiina kirjamärgiga, mis tähistavad Hefei kõrgtehnoloogiat. Plakati mõõtmed on 60 korda 90 sentimeetrit. Sinised gradienttoonid on trükitud spot-värvi ületrükiga ning elektriskeemi jooned on kaetud lokaalse UV-lakiga, mis annab reljeefse efekti.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Culture to Technology Identity Plakat on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Culture to Technology Identity Plakat väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Culture to Technology Identity Plakat on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Mõõtmed ja pakend: 60X90cm
Sildid: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Tootmistehnoloogia: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Disainiülesanne: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Uurimistöö: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiratsioon: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Projekti kestus: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Tööprotsess: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patendid: Hefei High Tech Digital Technology Co., LTD.
Meeskonnaliikmed: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Piltide autorid: Hefei High Tech Digital Technology Co., LTD.