Plaatina Graafika · 2023
Ancora Brändi Identiteet
by Keiichiro Yanagi - Harajuku Design Inc.
- Plaatinaauhind A' Design Award 2023 in Graafika
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Brändi Identiteet
Ancora on brändipood, mis müüb täitesulepead ja kirjatarbeid. Tänapäeval on digitaliseerimine ning info- ja kommunikatsioonitehnoloogia kiiresti arenenud. Teisest küljest keskendub Ancora analoogse isikliku suhtluse taaselustamisele. Ancora vaatab need väärtused uuesti läbi, mille puhul nende kirjutamisviis, südamest joonistamine pakub rõõmu, mis pakub ka erilise kogemuse, näiteks kohandatavad täitesulepead, mida saab kombineerida lugematul viisil; ja tindi segamine kokteilišeikeriga.
About the Plaatinaauhind A' Design Award
Ancora Brändi Identiteet on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Ancora Brändi Identiteet väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Ancora Brändi Identiteet on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
