Pronks Film · 2022
Tinkoff Investment Reklaamvideo
by Egor Maraev
- Pronksauhind A' Design Award 2022 in Film
- CLIENT: Blaster Studio
- Estimated Number of Design Views: 25,330
- Verification code 65938B2732 · Verify this award
Colors
About Tinkoff Investment Reklaamvideo
Tinkoff Investment on kolmkümmend sekundit kestev reklaamvideo panga investeerimisteenuse jaoks. Videos esineb peategelasena George Washington. Ta istub diivanil ja sööb pitsat, väsinud ja laisk, sümboliseerides raha. Ebatavaline kuvand kannab endas peamist ideed – raha tuleb hoida heas vormis ja panna see tööle. Animatsioon ühendab endas joonisfilmi ja väljalõikeanimatsiooni tehnikaid, mis on liidetud digitaalse kompositsiooniga. Videot näidati laialdaselt preroll-reklaamina veebivideote ees ning see saavutas kõrge konversioonimäära.
About the Pronksauhind A' Design Award
Tinkoff Investment Reklaamvideo on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Tinkoff Investment Reklaamvideo peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Tinkoff Investment Reklaamvideo rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
