Honey Crystal Mee pakendietikett by Kristina Pacesaite

Honey Crystal Mee pakendietikett by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2026 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2026

Honey Crystal Mee pakendietikett

by Kristina Pacesaite

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Colors

The Design

About Honey Crystal Mee pakendietikett

Honey Crystal on etikettide komplekt, mis on loodud 1957. aastal asutatud pere mesindustalu meetoodete jaoks. Etiketid väldivad levinud mesilase- ja tarukujutiste kasutamist ning tõstavad selle asemel esile mee kristallstruktuuri koos kohalike maastike, taimede ja lilledega. Kolm eraldi etiketti tähistavad kevadel, suvel ja sügisel kogutud toormett. Etiketid on isekleepuvad ja läikivad, trükitud CMYK- ja Pantone-värvides, mõõtudes, mis sobivad 720, 410 ja 250 milliliitri suurustele purkidele. Õietolmukotikeste jaoks kasutatakse läbipaistvaid etikette.

The Recognition

About the Rauaauhind A' Design Award

Honey Crystal Mee pakendietikett on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Honey Crystal Mee pakendietikett peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Honey Crystal Mee pakendietikett on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimensions & Packaging: Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Tags: honey, honey label, raw honey, honey packaging
Production Technology: Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Design Challenge: Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Research: One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiration: The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Project Duration: Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Operation Flow: Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Team Members: Kristina Pacesaite
Image Credits: Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite