Kairi Murakami Brändi identiteedi uuendus by Daisuke Kobayashi

Kairi Murakami Brändi identiteedi uuendus by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2021

Kairi Murakami Brändi identiteedi uuendus

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Pronksauhind A' Design Award Winner in Graafika Category

9,855

Verified Award Winner

Verify Award Status for #125764

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kairi Murakami Brändi identiteedi uuendus

Kairi Murakami on brändi identiteedi uuendus, mis on loodud Jaapanis Nagasaki prefektuuris asuva Iki saare hotellile. Sümbol põhineb kandži märgil Ichi, mille kuju on üksainus horisontaaljoon ning mis esineb hotelli nimes. Joon meenutab ka vaadet Yunomoto lahele, mis on esimene maastik, mida külalised saabudes näevad. Logo koosneb sirgetest joontest ja ringidest, väljendades võimsat ja meeldejäävat maastikku. Värvides kasutatakse üleminekuid, mis meenutavad õhtust päikeseloojangut. Identiteeti rakendati saaliviitadel, visiitkaartidel ja kirjaplankidel, esitledes hotelli kui teist kodu.

The Recognition

About the Pronksauhind A' Design Award

Kairi Murakami Brändi identiteedi uuendus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Kairi Murakami Brändi identiteedi uuendus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Kairi Murakami Brändi identiteedi uuendus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi