Flora Toote reklaamanimatsioon by Nan Li and Hesu Dong

Flora Toote reklaamanimatsioon by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Filmi, video ja animatsiooni disain Competition Category.

RaudFilm· 2022

Flora Toote reklaamanimatsioon

by Nan Li and Hesu Dong

Client: GOODO design

Rauaauhind A' Design Award Winner in Film Category

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Verified Award Winner

Verify Award Status for #131252

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flora Toote reklaamanimatsioon

Flora on arvutianimatsiooniga loodud film, mis tutvustab õitsevatest lilledest inspireeritud multifunktsionaalset diivanit. Film näitab diivani disainielemente, funktsionaalseid omadusi, käsitööoskust ja materjale. Toote esitlemiseks paljudest vaatenurkadest ning selle esteetilise väärtuse edastamiseks on kasutatud kunstilist dekonstruktsiooni, pildikompositsiooni, valgustust ja teemadisaini. Kõik elemendid on modelleeritud kolmemõõtmeliselt, animeeritud programmis Cinema 4D ja renderdatud Redshiftiga, samal ajal kui lõplik kompositsioon on tehtud programmis Adobe After Effects. Film on esitatud Full HD kvaliteedis, kiirusega 25 kaadrit sekundis.

The Recognition

About the Rauaauhind A' Design Award

Flora Toote reklaamanimatsioon on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Flora Toote reklaamanimatsioon peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Flora Toote reklaamanimatsioon on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.