Hõbe Pakend · 2022
Tsingtao Beer Õlle kinkekarbi pakend
by Tsingtao Brewery Culture Media Co., Ltd.
- Hõbeauhind A' Design Award 2022 in Pakend
- CLIENT: Tsingtao Brewery Culture Media Co.,Ltd.
- Estimated Number of Design Views: 26,238
- Verification code 88FF558E2A · Verify this award
Colors
About Tsingtao Beer Õlle kinkekarbi pakend
Tsingtao õlu on kaubamärgi 120. aastapäevaks loodud kinkekarbi pakend. Disain mahutab kolm vintage-stiilis Pilsneri õlut ning põhineb Qingdao iseloomulikul arhitektuuril. Illustratsioon ühendab kohalikke maamärke kaubamärgi kultuuriga, näidates seost kaubamärgi ja piirkondliku kultuuri vahel. Väliskarp avaneb mõlemale poole – see liikumine on inspireeritud humalaõie õitsemisest, mis on üks õlle koostisosadest. Õlled paljastuvad kinkekarbi avamisel. Kasutatud on eripaberit ning tootmine hõlmab UV-trükki, kuumfooliumtrükki ja reljeeftrükki.
About the Hõbeauhind A' Design Award
Tsingtao Beer Õlle kinkekarbi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Tsingtao Beer Õlle kinkekarbi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tsingtao Beer Õlle kinkekarbi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
