Hõbe Fotograafia · 2022
Drive2Extremes Multivision Primaarne funktsioon: Fotograafiline kunstiteos
- Hõbeauhind A' Design Award 2022 in Fotograafia
- CLIENT: Porsche Middle East and Africa FZE
- Estimated Number of Design Views: 65,087
- Verification code EC4A6B680E · Verify this award
Colors
About Drive2Extremes Multivision Primaarne funktsioon: Fotograafiline kunstiteos
Drive2Extremes Multivision on seeria fotograafilisi kunstiteoseid, mis ühendavad kaks äärmuslikku maastikku ühtsetes kujutistes. Porsche Taycan Cross Turismot pildistati esmalt Lapimaal, põhja pool põhjapolaarjoont, külmunud rabas. Kaks nädalat hiljem asetati auto samasse asendisse kaamera suhtes ning sarnase päikeseasendiga Araabia kõrbes Araabia Ühendemiraatides. Seejärel liideti need kaks vaadet mitmekordse säritamise tehnikate abil. Eesmärk oli koondada polaar- ja kõrbemaastik ühte pilti. Kunstiteosed valmistati mitmes suuruses.
About the Hõbeauhind A' Design Award
Drive2Extremes Multivision Primaarne funktsioon: Fotograafiline kunstiteos on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Drive2Extremes Multivision Primaarne funktsioon: Fotograafiline kunstiteos peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Drive2Extremes Multivision Primaarne funktsioon: Fotograafiline kunstiteos on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
