Hõbe Fotograafia · 2022
Multivision Porsche Shanghai Fotograafiline kunstiteos
- Hõbeauhind A' Design Award 2022 in Fotograafia
- CLIENT: Porsche China
- Estimated Number of Design Views: 106,858
- Verification code 647A508F10 · Verify this award
Colors
About Multivision Porsche Shanghai Fotograafiline kunstiteos
Multivision Porsche Shanghai on Porsche China jaoks loodud fotograafiliste kunstiteoste seeria. Iga pilt ühendab mitmikvälgutuse abil kolm fotot ühte kaadrisse. Seeria näitab Shanghai erinevaid palgeid alates traditsioonilistest Hiina linnaosadest ja endise Prantsuse kontsessiooni arhitektuurist kuni kaasaegsete klaasist ja terasest hooneteni. Igal pildil on näha sportauto, mis jääb hoolimata kihilisest ümbrusest äratuntavaks. Pildid on loodud digitaalfotograafia abil ning valmistatud kunstitrükistena, mis on paigaldatud alumiiniumkomposiitpaneelidele piiratud tiraažis.
About the Hõbeauhind A' Design Award
Multivision Porsche Shanghai Fotograafiline kunstiteos on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Multivision Porsche Shanghai Fotograafiline kunstiteos peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Multivision Porsche Shanghai Fotograafiline kunstiteos on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
