Shadlee Mahlapakend by Mohammadreza Eslamparast

Shadlee Mahlapakend by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2022

Shadlee Mahlapakend

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Mahlapakend

Shadlee on mahlapakendite seeria, mis on loodud kaheksale puuviljamaitsele, sealhulgas ananassile, mangole ja hapukirsile. Iga karp on 45 mm lai, 45 mm sügav ja 130 mm kõrge. Graafika on joonistatud käsitsi kubismi stiilis, seejärel skannitud ja arvutis viimistletud. Kasutatud on ühtlaseid värve, kuna fleksotrükimeetod ei võimalda üleminekuid. Igal pakendil on kujutatud fantaasianägu koos detailidega nagu lehed, puuviljad, muusikainstrumendid või spordivahendid. Iga pakendi värv on seotud selle maitsega.

The Recognition

About the Hõbeauhind A' Design Award

Shadlee Mahlapakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Shadlee Mahlapakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Shadlee Mahlapakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.