Buddy Workwear Primaarne funktsioon: Brändi identiteet by Pilotfisch GmbH and Co. KG

Buddy Workwear Primaarne funktsioon: Brändi identiteet by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Hõbeauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

HõbeReklaam· 2022

Buddy Workwear Primaarne funktsioon: Brändi identiteet

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Hõbeauhind A' Design Award Winner in Reklaam Category

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Colors

The Design

About Buddy Workwear Primaarne funktsioon: Brändi identiteet

Buddy Workwear on brändi identiteet, mis on loodud Saksamaa tööriietuse tootjale. Nimi Buddy moodustab identiteedi tuuma ja on tuletatud endisest ettevõtte nimest. Tumesinine on põhivärv, mis laseb toodetel ja fotodel esile tõusta, samal ajal kui helesinist kasutatakse rõhu- ja esiletõstmisvärvina. Kaks värvi täiendavad teineteist nagu sõbrad. Selge tüpograafia ja lihtne sõnastus toetavad brändi otsest hoiakut. Identiteeti rakendatakse trükitud brošüürides, veebisaidil, videos ja sotsiaalmeedia kampaanias.

The Recognition

About the Hõbeauhind A' Design Award

Buddy Workwear Primaarne funktsioon: Brändi identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Buddy Workwear Primaarne funktsioon: Brändi identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Buddy Workwear Primaarne funktsioon: Brändi identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster