Disainilahendus Koch's Meerrettich Rebränding, autor Wolkendieb Design Agency

Disainilahendus Koch's Meerrettich Rebränding, mille autor on Wolkendieb Design Agency, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2022

Koch's Meerrettich Rebränding

disainer: Wolkendieb Design Agency

Klient: KOCHS Meerrettich & Feinkost GmbH

Auhind Hõbeauhind A' Design Award kategoorias Pakend

25,950

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Kinnita auhinna staatus disainile #140491

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Värvid

Disain

Teosest Koch's Meerrettich Rebränding

Moto tagasi juurte juurde, vallutab praegu toiduainetööstust. Praegu on väga populaarsed iidsed juurviljad, mille hulka kuulub ka mädarõigas. Brändi taaselustamiseks riiulitel käivitas Wolkendieb uuesti Kochsi kaubamärgi identiteedi ja pakendiportfelli. Logo moderniseeriti, et muuta see julgemaks ja nähtavamaks. Uus disain keskendub töötlemata looduslike koostisosade ja puhaste retseptide kujutamisele ilma lisandite ja konservatiivideta. Värskelt põllult otse tarbijale: otse, lihtsalt ja armastusega valmistatud!

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Koch's Meerrettich Rebränding on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Koch's Meerrettich Rebränding peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Koch's Meerrettich Rebränding on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Mõõtmed ja pakend: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Sildid: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Tootmistehnoloogia: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Disainiülesanne: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Uurimistöö: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiratsioon: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Projekti kestus: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Tööprotsess: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Meeskonnaliikmed: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen