Gojaming Mahlapakend by Qichao An is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2023

Gojaming Mahlapakend

by Qichao An

Client: Mornice Brand Design

Rauaauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Mahlapakend

Gojaming on pakendidisain hulgale värskelt pressitud puuviljamahladele. Pakend koosneb PET-pudelist, millele on kinnitatud etikett, mille laius on 70 mm, sügavus 35 mm ja kõrgus 200 mm. Gojaminge logo elemente on suurendatud ja kasutatud kogu pakendi peamise visuaalina, moodustades ühtse brändiidentiteedi. Tootevalikus on kolm maitset ning igale maitsele on antud erinev värv, mis vastab vastavale puuviljale. Värvid ja puuviljaelemendid aitavad tarbijatel iga maitset kiiresti ära tunda.

The Recognition

About the Rauaauhind A' Design Award

Gojaming Mahlapakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Gojaming Mahlapakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Gojaming Mahlapakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.