Q Sky Pilates Kaubamärgi identiteet by Yuanyuan Yang

Q Sky Pilates Kaubamärgi identiteet by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2023

Q Sky Pilates Kaubamärgi identiteet

by Yuanyuan Yang

Client: Q Sky

Rauaauhind A' Design Award Winner in Graafika Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Kaubamärgi identiteet

Q Sky Pilates on kaubamärgi identiteet, mis loodi Pilatese stuudio jaoks. Täht Q on kujutatud vabalt taevas lendava linnuna, sidudes stuudio nime kergustunde, vabaduse ja lõõgastusega. See üksik täht toimib iseseisva graafilise elemendina, jäädes samal ajal stiililiselt kooskõlaliseks kogu kaubamärgi nime kirjastiiliga. Identiteeti on rakendatud ruumisiltidele, spordiriietele, veepudelitele ja liikmekaartidele, kasutades digitrükki, siiditrükki ja tikandit. Iga materjali värvitäpsust kontrolliti hoolikalt.

The Recognition

About the Rauaauhind A' Design Award

Q Sky Pilates Kaubamärgi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Q Sky Pilates Kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Q Sky Pilates Kaubamärgi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022