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Ivau Beebikandmise Rõivakollektsioon by Chance Xie

Ivau Beebikandmise Rõivakollektsioon by Chance Xie is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Moe-, rõiva- ja rõivastuse disain Competition Category.


RaudMood· 2023

Ivau Beebikandmise Rõivakollektsioon

by Chance Xie

Client: IVAU Ltd.

Rauaauhind A' Design Award Winner in Mood Category

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Verified Award Winner

Verify Award Status for #145360

Colors

The Design

About Ivau Beebikandmise Rõivakollektsioon

Ivau on rõiva- ja beebimähise kollektsioon emadele. Kollektsioon sisaldab sobitatud kodurõivakomplekti, kleiti, beebi bodit ja mähiseid. Rõivad on valmistatud eritellimusel valmistatud bambusekangast, mis on pehme, hingav, antibakteriaalne ja hüpoallergeenne. Kleidil on äärmiselt madal seljalõige, mis tagab mugavuse mähise all kandmisel. Kleit ja kodurõivakomplekti pluus võimaldavad imetamist ilma mähist eemaldamata. Käsitsi maalitud unikaalsed trükid on inspireeritud Fidži looduslikust ilust. Kollektsiooni esemed on mõeldud kandmiseks läbi emaduse erinevate etappide.

The Recognition

About the Rauaauhind A' Design Award

Ivau Beebikandmise Rõivakollektsioon on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Ivau Beebikandmise Rõivakollektsioon peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Ivau Beebikandmise Rõivakollektsioon on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Magic staple pieces fuse functionality with effortless chic style, designed to be worn beautifully through stages of womanhood. Inspired by the pristine nature of Fiji, our hand-painted bespoke prints bring spellbinding beauty of nature into daily wearing through imaginative creativity and exquisite artistry. Our fashionable babywearing collection include matching loungewear set, dress, baby romper and wraps. From easy nursing to comfort of layering, every detail is considered to create fashionable garments that are practical, effortlessly chic and making babywearing convenient, comfortable and stylish.
Dimensions & Packaging
Loungewear collection has sizes from S, M, L, to XL. Dress has two sizes S/M and L/XL. Baby rompers range from 0-24 month while baby wrap is one size.
Tags
Maternity fashion, loungewear, baby wearing, fourth trimester, effortless chic
Production Technology
Custom-milled sustainable bamboo fabric is chosen for the collection as it is luxuriously soft and easily wrinkle free, effortless to take care of for a busy mother. Our fabric is OEKO-TEX Made in Green and Standard 100 certified to the world's strictest chemical safety and sustainable production standard for textiles. Naturally anti-bacterial, breathable and hypoallergenic, the garments are suitable all season.
Design Challenge
The hardest part is to create timeless pieces that can be worn beautifully through stages of womanhood. We want the silhouette to be easy to wear but head turning at the same time.
Research
Creation of this collection took years of babywearing experience to know what garment works with baby wrap and what does not. For example, we would not make a jumpsuit because it is just not practical when babywearing. Our dress for example has ultra low back cut for the comfort of layering with a wrap. All of our garments are nursing friendly while babywearing.
Inspiration
If a woman gives birth to three children, that is 10 years in her life when carrying an infant and nursing take centre stage. The fourth trimester should be one of the most beautiful moments in motherhood but it is currently overlooked. Yet, newborn bonding is vital in every family relationship. There is no apparel collection that is tailored to address the need of style-conscious mothers to carry a child fashionably after birth. So we pioneer fashionable babywearing with matching apparel and carriers to rediscover the most beautiful moment in motherhood, bonding with your newborn.
Project Duration
The project took one year from Sep 2021 to Sep 2022 to finish
Operation Flow
Fashionable Babywearing collection enables women to establish the essential bond with their newborns in style and comfort. The apparel collection can be worn through stages of womanhood. As maternity clothing, they are nursing and pregnancy friendly. They are especially comfortable to layer under a wrap when carrying an infant as the apparel design takes into consideration the comfort of baby wearing. The garments use the same all season, lightweight fabric as the wrap that is breathable and anti-bacterial. The dress has an ultra-low back cut so the user does not feel too hot when layered during wearing. Both the dress and loungewear top can facilitate nursing without taking off the wrap.
Patents
IVAU 2022 Trademark Holder
Team Members
Chance Xie
Image Credits
Photographer Chance Xie

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