Gamma Eraõiguslik Pank by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Luksusdisain Competition Category.

PronksLuksus· 2023

Gamma Eraõiguslik Pank

by Victor Weiss

Client: Victor Weiss

Pronksauhind A' Design Award Winner in Luksus Category

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Verified Award Winner
Verify Award Status for #147498

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Colors

The Design

About Gamma Eraõiguslik Pank

Gamma on eraõiguslik pank, mis on kavandatud vaid kutsete alusel ühineda saava klubina varade haldamiseks. Liikmestaatus antakse üksikasjaliku metoodika ja varade hindamise põhjal. Disain austab traditsioonilise panga klassikalisi puutepunkte, lisades kaasaegseid teenuseid. Töö hõlmab nimeloomingut, brändistrateegiat, visuaalset identiteeti, tootearendust, arhitektuuri ja graafilist disaini. Iga uus liige saab signatuurpaki, mis sisaldab kuldmünti Gamma Klubi avamiseks, sigarikarpi ja roodiumpliiatsit. Eesmärk on säilitada inimlik suhtlus digitaalses ühiskonnas.

The Recognition

About the Pronksauhind A' Design Award

Gamma Eraõiguslik Pank on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Gamma Eraõiguslik Pank peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Gamma Eraõiguslik Pank rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release