Sonder Moments Palja silmaga nähtav 3D-kunst by Flint Walk

Sonder Moments Palja silmaga nähtav 3D-kunst by Flint Walk is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Arvutigraafika, 3D-modelleerimine, tekstuureerimine ja renderdamine Competition Category.

RaudArvutigraafika· 2023

Sonder Moments Palja silmaga nähtav 3D-kunst

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Rauaauhind A' Design Award Winner in Arvutigraafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Palja silmaga nähtav 3D-kunst

Sonder Moments on paljale silmale nähtav 3D avalik kunstiteos, mida näidatakse digitaalsel reklaamtahvlil Chengdu kesklinnas, Hiinas. Kunstiteos kujutab hiiglaslikku figuuri, mis on loodud arvutigraafika ja paljale silmale nähtava 3D-tehnoloogia abil. Lillede, marmori ja klaasi elemendid on kombineeritud osakeste efektidega meteoriitidel. Teos on esitatud LED-ekraanil 8K resolutsiooniga ja 888 ruutmeetri suurusel pinnal. Suur mastaap loob tugeva visuaalse mulje. Hiiglaslik figuur sümboliseerib eneseteadvust ja individuaalsuse jõudu.

The Recognition

About the Rauaauhind A' Design Award

Sonder Moments Palja silmaga nähtav 3D-kunst on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Sonder Moments Palja silmaga nähtav 3D-kunst peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Sonder Moments Palja silmaga nähtav 3D-kunst on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.