Jotape 3D Duo Key Art Image by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Hõbeauhind A' Design Award in Arvutigraafika, 3D-modelleerimine, tekstuureerimine ja renderdamine Competition Category.
HõbeArvutigraafika· 2023
Jotape 3D Duo Key Art Image
Client: Morgan Studio
Hõbeauhind A' Design Award Winner in Arvutigraafika Category
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- Verified Award Winner
- Verify Award Status for #150593
The Design
About Jotape 3D Duo Key Art Image
Idee oli luua pilt, mis toob toote kõik omadused läbi visuaalsete elementide nagu padi ja vaht. See annab tootele vajaliku pehmuse tunde. Inspiratsiooniks olid igapäevased materjalid. Ujuvad elemendid toovad läbi pehmete ja ümarate kujundite pehmuse ja kerguse tunde. Kuigi see oli lihtne esitus, arvati tulemuseks midagi tavapärasest erinevat. Suurim väljakutse oli see, et mõne elemendi ja tekstuuride kaudu tekitatakse tootele vajalik tunne.
The Recognition
About the Hõbeauhind A' Design Award
Jotape 3D Duo Key Art Image on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Jotape 3D Duo Key Art Image peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Jotape 3D Duo Key Art Image on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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