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Hernuta Day Kuivatatud Puuviljade Pakend by Mohsen Koofiani

Hernuta Day Kuivatatud Puuviljade Pakend by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Pronksauhind A' Design Award in Pakendidisain Competition Category.


PronksPakend· 2024

Hernuta Day Kuivatatud Puuviljade Pakend

by Mohsen Koofiani

Client: Hernuta Day

Pronksauhind A' Design Award Winner in Pakend Category

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The Design

About Hernuta Day Kuivatatud Puuviljade Pakend

Disainitud pakendis on Hr Hernuta tegelane üks selle pakendi unikaalseid jooni - tegemist on seiklushimulise tegelasega pähklite maailmas. Disaini teised tunnused hõlmavad pakendidisaini lihtsust (valge taust toote reaalse pildiga, kasutades must-valget kujutist fantaasiana). Iga pakend jutustab seiklusloo ja samal ajal näete dünaamilisi ning erilisi pakendeid.

The Recognition

About the Pronksauhind A' Design Award

Hernuta Day Kuivatatud Puuviljade Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Hernuta Day Kuivatatud Puuviljade Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Hernuta Day Kuivatatud Puuviljade Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging
All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags
Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology
The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge
Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research
Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration
Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration
The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow
Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits
All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani

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