Disainilahendus Hearing Extraordinary Dream Logo, mille autor on Qiuyu Li, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

Hearing Extraordinary Dream Logo

disainer: Qiuyu Li

Klient: Hearing Extraordinary Dream Inc.

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Hearing Extraordinary Dream Logo

Hearing Extraordinary Dream logo kasutab täielikult Hiina tähemärkide piktograafilist olemust. Muusikaga seotud ettevõtte logokujunduse puhul keskendus põhikontseptsioon helile ja heliallikatele. Tekstielemendid loodi kasutades visuaalseid elemente, mis sümboliseerivad kõrva ja helilaineid. Piktograafiliste tähemärkide omadusi kasutades oli eesmärk luua emojit meenutav logotüüp, mis võimaldab inimestel ettevõtte tegevusala mõningal määral mõista isegi Hiina tähemärke lugeda oskamata.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Hearing Extraordinary Dream Logo on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Hearing Extraordinary Dream Logo peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Hearing Extraordinary Dream Logo rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
Mõõtmed ja pakend: The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
Sildid: Design, Typography, Logo, Logo Type.
Tootmistehnoloogia: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
Disainiülesanne: The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
Uurimistöö: Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
Inspiratsioon: Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
Projekti kestus: The project started in January 2023 in Osaka Japan and finished in May 2023.
Tööprotsess: This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
Patendid: Copyrights belong to QiuYu Li, 2023.
Meeskonnaliikmed: QiuYu Li
Piltide autorid: Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.