Imoment Madalalkoholne veiniseeria by Hu Wan and Li Jianpeng

Imoment Madalalkoholne veiniseeria by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Pronksauhind A' Design Award in Toidu, joogi ja kulinaristika disain Competition Category.

PronksKulinaaria· 2024

Imoment Madalalkoholne veiniseeria

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Pronksauhind A' Design Award Winner in Kulinaaria Category

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Verified Award Winner

Verify Award Status for #154735

View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Madalalkoholne veiniseeria

Noored tarbijad eelistavad tarbida madalalkoholseid jooke, et saavutada kerge joove, mis toob lõõgastust, rõõmu ja võimaluse hetki teistega jagada. Aitamaks neil paremini kogeda oma hetki imoment jookide avamisel, on imomenti oluline müügiargument selle pühendumus pakkuda vapustavaid, ilusaid ja unustumatuid hetki madalalkoholses seerias läbi disaini, mis eristub paljudest turul olevatest sarnastest toodetest. Visuaalse ja füsioloogilise joobe ühendamisega pakub toode kaasakiskuva kerge jooveseisundi kogemuse.

The Recognition

About the Pronksauhind A' Design Award

Imoment Madalalkoholne veiniseeria on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Imoment Madalalkoholne veiniseeria peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Imoment Madalalkoholne veiniseeria rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng