Freeway Loud 3D tooteanimatsioon by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Hõbeauhind A' Design Award in Filmi, video ja animatsiooni disain Competition Category.
HõbeFilm· 2024
Freeway Loud 3D tooteanimatsioon
Client: Morgan Studio
Hõbeauhind A' Design Award Winner in Film Category
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- Verified Award Winner
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The Design
About Freeway Loud 3D tooteanimatsioon
Freeway Loud on kolmemõõtmeline tooteanimatsioon, mis loodi jalatsibrändi jaoks. Animatsioon esitleb kinga tööstuslikes keskkondades, kus masinad justkui äratavad toote ellu. King modelleeriti hard surface tehnikate abil programmis 3ds Max, kasutades viitematerjalina fotosid. Tekstuurid loodi nahakujutiste ja digitaalsete pintslite põhjal ning stseenid renderdati Vray abil resolutsioonis 1920 x 1080 pikslit. Animatsioon on loodud veebis kasutamiseks ning selle eesmärk on äratada tähelepanu ainuüksi piltide kaudu, ilma selgitava tekstita.
The Recognition
About the Hõbeauhind A' Design Award
Freeway Loud 3D tooteanimatsioon on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Freeway Loud 3D tooteanimatsioon peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Freeway Loud 3D tooteanimatsioon on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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