Guijiu Zodiac Series Likööripudel by Jiarun Lin

Guijiu Zodiac Series Likööripudel by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2024

Guijiu Zodiac Series Likööripudel

by Jiarun Lin

Hõbeauhind A' Design Award Winner in Pakend Category

43,745
Verified Award Winner
Verify Award Status for #159094

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guijiu Zodiac Series Likööripudel

Guijiu sodiaagiseeria on Hiina draakoniaasta puhuks loodud mälestusväärne likööripakend. Vorm on inspireeritud iidsetest Hiina keraamilistest anumatest, millel on kahe kõrvaga struktuur. Pudel on valmistatud kristallklaasist koos metallosadega, mis loob kontrasti Hiina kõrgetasemelise kange alkoholi jaoks tavapäraselt kasutatavate keraamiliste anumatega. Etiketile on trükitud tušitehnikas draakoni illustratsioon ning korgil olev metallist draakonikujuline detail toimib avamismehhanismina. Pudeli kõrgus on 240 mm ning pikkus ja laius 110 mm.

The Recognition

About the Hõbeauhind A' Design Award

Guijiu Zodiac Series Likööripudel on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Guijiu Zodiac Series Likööripudel peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Guijiu Zodiac Series Likööripudel on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.