Disainilahendus Viennart Academy Bränding, autor Yunzi Liu

Disainilahendus Viennart Academy Bränding, mille autor on Yunzi Liu, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2024

Viennart Academy Bränding

disainer: Yunzi Liu

Klient: ViennART Academy

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #160261

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Viennart Academy Bränding

ViennArt Academy, Viinis (USA) asuv tõusev kunstiasutus, kehastab oma visuaalse identiteedi disainis ajatute traditsioonide ja uuenduslike lähenemisviiside harmoonilist sulandumist. Peenelt kujundatud embleemne logo, mis kujutab initsiaalid VAA, toimib metafoorina kunsti enese sügavale peegeldusele.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Viennart Academy Bränding on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Viennart Academy Bränding peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Viennart Academy Bränding rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: ViennART Academy is an emerging art high school located in Vienna, US. The visual identity design for ViennART Academy is a fusion of tradition and innovation. The logo is a reflective interpretation of VAA, symbolizing that art is a reflection of life. Solid and outlined shapes represent light and shadow in studio art. Parallelogram repetition underscores dynamism, echoing the academy's ethos of creativity and growth.
Mõõtmed ja pakend: The primary logo must be displayed with a minimum width of 1 inch in all designs. For smaller applications, secondary logos and logo symbols will be utilized. A padding, as indicated in optional image #1, must surround the logo. The booklet dimensions adhere to A4 standards.
Sildid: visual identity, logo design, booklet design, website design, marketing materials, graphic design, visual communication, branding
Tootmistehnoloogia: The design journey commenced with 20 hand-drawn sketches, iteratively refined through stakeholder collaboration to 8 potential logos. These were meticulously digitized using Adobe Illustrator, culminating in the final selection. Mockups were crafted in Photoshop, while Wix facilitated website realization, and InDesign was employed for booklet design. The process integrated traditional sketching with digital tools, ensuring meticulous attention to detail and stakeholder satisfaction.
Disainiülesanne: The project encountered hurdles starting with naming due to trademark application rejections. Logo development posed another challenge - deciding between full name or initials. We chose simplicity with VAA to differentiate from VA. Design-wise, the sharp corners of parallelograms seemed aggressive, so I adjusted angles in the booklet design for brand recognition and softer visual appeal. External factors like trademark laws and internal considerations like brand differentiation influenced decisions, shaping the project's trajectory.
Uurimistöö: In response to stakeholder input, we opted for a geometric logo to ensure clarity. Insights emphasized the need for concise website information. The signature parallelogram strengthens our visual identity in the booklet and other visual designs, enhancing brand recognition.
Inspiratsioon: The project draws inspiration from the symmetry of V and A, embodying art as life's reflection. The play of light and shadow, pivotal in all art forms, informs the design ethos. Motivated by art's depth and resonance, the logo captures the essence of ViennART Academy's vision, a harmonious blend of tradition and innovation.
Projekti kestus: This project started in August 2023 and finished in February 2024. The website was published in September 2023. Print outs are currently under printing. This school location is in Vienna, Virginia, United States.
Tööprotsess: ViennART Academy's visual identity features geometric shapes representing "VAA" for Vienna Art and Academy. The simplicity aids understanding and promotion. The repetitive parallelogram reinforces the logo's impact, ensuring it's memorable and recognizable. This design resonates with our core values and facilitates effective communication.
Piltide autorid: The images licenses are updated as a pdf document.