Green Captain Kaubamärgi ja pakendi disain by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
PronksGraafika· 2024
Green Captain Kaubamärgi ja pakendi disain
Client: Zambelli Brand Design
Pronksauhind A' Design Award Winner in Graafika Category
Verified Award Winner
Verify Award Status for #160279The Design
About Green Captain Kaubamärgi ja pakendi disain
Green Captain on kaubamärgi ja pakendi disain Horvaatias asuva Sipani saare traditsiooniliste toodete jaoks. Brändi ikoon ühendab lehe kuju peidetud laevaga. Ikoon viitab ettevõtte asutajale, endisele tankerikaptenile, kes nüüd kasvatab saarel traditsioonilisi tooteid. Kapteni motiivid esinevad läbivalt kogu tootevalikus – mängukaardimasti sümbolid oliiviõlipudelitel ja laevaikoonid veinipudelitel. Jaanikauna pakend peegeldab Sipani looduslikku ja arhitektuurilist pärandit. Kasutatud on Fedrigoni paberit ja fooliumeid ning kaasaegset trükitehnikat, mis tagab selge detailsuse ja tugevad värvid.
The Recognition
About the Pronksauhind A' Design Award
Green Captain Kaubamärgi ja pakendi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Green Captain Kaubamärgi ja pakendi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Green Captain Kaubamärgi ja pakendi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Tags
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- Production Technology
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Research
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Inspiration
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Project Duration
- The project started in Croatia in April 2023 and finished in February 2024
- Team Members
- Anja Zambelli Colak
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