Disainilahendus Fabrika Coffee Pakend, autor Eugene Wysota and Helen Trophimova

Disainilahendus Fabrika Coffee Pakend, mille autor on Eugene Wysota and Helen Trophimova, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Fabrika Coffee Pakend

disainer: Eugene Wysota and Helen Trophimova

Klient: Shokoladnitsa

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Fabrika Coffee Pakend

Pakendi eriline tunnus on stantsitud aken, mis on kujundatud logo kohviveski terade kujuliseks. See disainilahendus muudab kohvioad nähtavaks, pakkudes eripärase visuaalse efekti, mis toob esile toote loomuliku kvaliteedi. Hoolikalt valitud värvipalett eristab kohvisegusid ja suurendab pakendi atraktiivsust müügiriiulil. Teksti paigutus on kavandatud pakkuma selget ja kokkuvõtlikku informatsiooni röstitaseme, maitsenüansside ja päritolu kohta, säilitades samal ajal puhta ja minimalistliku esteetika.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Fabrika Coffee Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Fabrika Coffee Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Fabrika Coffee Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Mõõtmed ja pakend: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Sildid: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Tootmistehnoloogia: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Disainiülesanne: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Uurimistöö: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiratsioon: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Projekti kestus: The project started in January 2022 in Moscow and was completed in May 2022
Tööprotsess: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patendid: Trademark by Shokoladnitsa LLC.
Meeskonnaliikmed: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Piltide autorid: mockups by Creatsy