Hõbe Graafika · 2025
What Next Brändi identiteet
- Hõbeauhind A' Design Award 2025 in Graafika
- CLIENT: Zero Bureau
- Estimated Number of Design Views: 83,319
- Verification code 3F7B160337 · Verify this award
Colors
About What Next Brändi identiteet
Lõplik visuaalne tulemus saavutatakse võttes sümboli ja muutes selle küsimärgiks, asetades selle väiksemale ruudule alla (väljavõetud 1/4 tükk suurest ruudust selle kohal) ning pannes selle kallumispunkti, säilitades samal ajal tasakaalu, luues visuaalse pingetunde elementide minimaalse ümberkorraldamisega. What Next logo, samuti nagu nimi, on teatud mõttes oksüümoron, küsimus ja vastus mõlemad korraga, luues hõõrdumist. Iseenesest on logo-märk lihtne, tahtlik ebatäiuslikkus ja otsekohene kommunikatsiooni vahend, püüdes luua palju vähese vaevaga.
About the Hõbeauhind A' Design Award
What Next Brändi identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. What Next Brändi identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. What Next Brändi identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
