Woosmell Parfüümi pakend by Sun Wang and Sun Xi

Woosmell Parfüümi pakend by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2025

Woosmell Parfüümi pakend

by Sun Wang and Sun Xi

Client: WooSmell

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Parfüümi pakend

Woosmell on korduvkasutatav pakendidisain, mis on loodud parfüümibrändi jaoks. Väliskott on kujundatud lõunakoti kujuliseks ja on valmistatud Tyvekist, vastupidavast sünteetilisest paberist. Pärast toote avamist saab kotti kanda igapäevase aksessuaarina, nii et pakendit ei visata ära. Iga komplekt sisaldab korgist difuuserkuuli, mis kinnitatakse parfüümipudeli kaelale. Korkkuuli sees olev puuvillane taht kannab vedelikku edasi ja vabastab õrna lõhna ilma leegita. Disain ühendab parfüümi praktilise igapäevase kasutusega.

The Recognition

About the Hõbeauhind A' Design Award

Woosmell Parfüümi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Woosmell Parfüümi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Woosmell Parfüümi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi