Ghaffari Keemiatoodete pakend by Wallrus Design Studio

Ghaffari Keemiatoodete pakend by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2025

Ghaffari Keemiatoodete pakend

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #171092

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Colors

The Design

About Ghaffari Keemiatoodete pakend

Ghaffari on pakendidisain, mis on välja töötatud keemiatoodete tootesarja jaoks. Disain järgib minimalistlikku lähenemist, mille puhul eemaldati kõik üleliigsed elemendid, et tõsta esile olulist teavet. Jõuline tüpograafia ja ainuomane värvipalett toetavad äratuntavust riiulil. Etiketid valmistatakse vormisisese etiketistamise (in-mould labeling) tehnoloogiaga. Visuaalne süsteem kohandati erinevate mõõtmete ja suurustega toodetele, nii et üks visuaalne keel katab kogu tooteportfelli. Eesmärk oli ühtlustada killustunud identiteeti ning võimaldada kasvu erinevatel turgudel ja meediakanalites.

The Recognition

About the Hõbeauhind A' Design Award

Ghaffari Keemiatoodete pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Ghaffari Keemiatoodete pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Ghaffari Keemiatoodete pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.