Fenjiu Jujiang Lingqiong Alkoholi pakend by Wen Liu

Fenjiu Jujiang Lingqiong Alkoholi pakend by Wen Liu is a highly esteemed winner of the very prestigious 2026 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2026

Fenjiu Jujiang Lingqiong Alkoholi pakend

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Alkoholi pakend

Fenjiu Jujiang Lingqiong on Hiina baijiu kange alkoholi pakendidisain. Mäekujuline väliskate meenutab Luliangi mägesid, brändi sünnipaika, ning seda saab tõsta, et pääseda ligi sees olevale pudelile. Pudelil on väike suu ja terav põhi – vorm, mida kasutati Hiina baijiu valmistamisel umbes kuus tuhat aastat tagasi. Pudel on käsitsi vormitud keraamikast ja viimistletud vääriskiviglasuuriga. Välispakendil on kasutatud plaatinakristalli ja kõrgtemperatuurset metallivärvimist. Skulpturaalne vorm võimaldab vaatlemist igast küljest.

The Recognition

About the Hõbeauhind A' Design Award

Fenjiu Jujiang Lingqiong Alkoholi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Fenjiu Jujiang Lingqiong Alkoholi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Fenjiu Jujiang Lingqiong Alkoholi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li