Guojiao 1573 Baijiu pakend by Wen Liu is a highly esteemed winner of the very prestigious 2026 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2026

Guojiao 1573 Baijiu pakend

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Baijiu pakend

Guojiao 1573 on piiratud tiraažiga pakendidisain Hiina premium-klassi baijiu jaoks. Disain lähtub loongist, mis on Hiina kultuuris õnnetoov kuju. Kolmemõõtmeline skulptuurne vormistus kujutab loongi nii pudelil kui ka välispakendil, kusjuures osa kujust jääb vormide sisse varjatuks. Pudel on valmistatud iidse ahjupõletusega keraamikatehnika abil ja vormitud käsitsi. Pakendi mõõtmed on 205 × 170 × 295 millimeetrit. Rahulik ja peen vorm kutsub tarbijat pakendit uurima ja avama.

The Recognition

About the Hõbeauhind A' Design Award

Guojiao 1573 Baijiu pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Guojiao 1573 Baijiu pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Guojiao 1573 Baijiu pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li