Disainilahendus Ace Play Sport Jaemüügiruum, autor Zhu Shi Design Studio

Disainilahendus Ace Play Sport Jaemüügiruum, mille autor on Zhu Shi Design Studio, on kõrgelt hinnatud 2026 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

RaudInterjöör· 2026

Ace Play Sport Jaemüügiruum

disainer: Zhu Shi Design Studio

Klient: Zhu Shi Design Studio

Auhind Rauaauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Ace Play Sport Jaemüügiruum

Ace Play Sport on sulgpallivarustuse jaemüügiruum, mis asub 50 aasta vanuses kauplusmajas Taiwanis. 70-ruutmeetrisel interjööril on kitsas plaan, kuhu päevavalgus pääseb vaid ühelt küljelt. Kaldu lagi algab arkaadist ja juhib külastajaid sissepoole. Keskset tsooni ankurdab õõnes kaarjas väljapanekusaar. Viimistlemata kasevineer toob ruumi soojust ja madalaid heitmeid, samas kui matt metallikvärv ja poleeritud plaadid viitavad kiirusele. Valgust hajutav membraanlagi levitab ühtlast kuma. Disain seob sulgpalli pärandi kaasaegse jaemüügiga.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Ace Play Sport Jaemüügiruum on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Ace Play Sport Jaemüügiruum peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Ace Play Sport Jaemüügiruum on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design extends beyond the interior, beginning at the arcade where a sharply angled ceiling guides the eye inward like a shuttlecock slicing through air. The brand logo, placed subtly along the angled plane, lets badminton's imagery define identity. Inside, silver-toned metal and sweeping curves evoke speed, shaping an immersive retail experience. A hollow arched display island, inspired by shuttlecock rhythm, anchors the space. Flanking walls contrast past and future: a warm wooden pegboard versus sleek silver finishes, uniting tradition with modernity.
Mõõtmed ja pakend: The 70m2 shophouse features a narrow layout with daylight from only one side. To align with the theme of motion, the designer restructured the plan to guide a sense of speed from the arcade inward. The windowless central zone became the main display and interaction area, drawing visitors deeper inside. A light membrane ceiling expands vertical space, brightening the axis and easing the enclosure. At the far end, a soft staircase turn veiled with sheer curtains gently shapes sightlines and flow, echoing badminton's balance of speed and rhythm.
Sildid: Street house, badminton, beveled ceilings, wood tone, silver tone, speed, eco-friendly building materials, sports.
Tootmistehnoloogia: The space is defined by the contrast of warm wood and cool silver. Natural birch plywood, left unfinished to reveal its grain, brings warmth while minimizing VOCs. Silver tones appear in matte metallic paint and polished tiles, shaping light flow with a modern edge. The palette blends cool whites and natural wood, balanced by daylight and a light-diffusing membrane ceiling that casts an even glow. Under this soft illumination, the environment feels calm and refined, where human warmth and technological precision meet in quiet dialogue.
Disainiülesanne: The project's main challenge was to stand out among a row of uniform old shophouses. Instead of bold signage or lightboxes, the designer chose a restrained approach, creating identity through an angled ceiling, shuttlecock-inspired display island, and triangular markers. These elements form a distinct yet subtle language, resisting retail cliches. Passersby are drawn by interior brightness and thoughtful contrasts, not spectacle. The space asserts quiet confidence, breathing new rhythm and purpose into the 50-year-old structure.
Uurimistöö: Housed in a 50-year-old shophouse, the project fuses badminton culture with contemporary design to create an immersive retail experience. Dynamic spatial elements, refined materials, and atmospheric lighting reimagine the sports store as a stage for cultural storytelling. At Ace Play Sport, woodgrain with growth rings conveys heritage and warmth, while matte metallic finishes express speed and innovation. Their harmony embodies badminton's dual nature, tradition, and evolution, shaping a retail space with both cultural depth and forward vision.
Inspiratsioon: The project showcases and sells badminton equipment yet avoids the typical showroom aesthetic, instead embracing a human-centered, cultural approach. With origins in the 18th century, badminton carries both history and graceful rhythm. The design honors this heritage by reinterpreting materials and space through time and speed. Set in a 50-year-old shophouse, wood evokes tradition while silver suggests speed and technology. Their dialogue creates a refined stage that transcends commerce, narrating the cultural and aesthetic spirit of badminton.
Projekti kestus: The project finished in December 2024 in Taiwan.
Tööprotsess: Since opening, AcePlay Sport has reshaped the community's view of sports retail. Even those outside its target demographic are drawn in, first pausing at the bench under the arcade, then entering, intrigued by the inviting atmosphere. The design aligns closely with the brand's identity, boosting both traffic and return rates. Instead of a hard sell, products are presented with subtle rhythm, blending heritage and innovation. This approach attracts diverse visitors and transforms shopping into an immersive, memorable experience.
Meeskonnaliikmed: Hung-Ting Chen
Piltide autorid: Zhu Shi Design Studio