Disainilahendus Si Shengsheng Magnetkinkekomplekt, mille autor on Peng Gao, Mian Wu and Yixuan Wu, on kõrgelt hinnatud 2026 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Kinkekaupadisain.
RaudKinkekaup· 2026
Si Shengsheng Magnetkinkekomplekt
disainer: Peng Gao, Mian Wu and Yixuan Wu
Klient: The China Media Group Spring Festival Gala
Auhind Rauaauhind A' Design Award kategoorias Kinkekaup
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #174634Disain
Teosest Si Shengsheng Magnetkinkekomplekt
Si Shengsheng on magnetkinkekomplekt, mis on loodud Hiina kevadfestivali ja mao-aasta puhul. Komplekt sisaldab nelja külmkapimagnetit, millest igaüks kannab erilist õnnistust, nagu õnn, jõukus ja hea toidu rõõm. Hiina kultuuris sümboliseerib madu uuenemist ja järjepidevust oma loomulike talveune ja kestumise tsüklite kaudu. Disain ühendab mao ruyi'ga, traditsioonilise õnnesümboliga, muutes kardetud olendi sõbralikuks maskotiks. Magneteid saab kinnitada mis tahes magnetilisele pinnale ja paigutada vabalt.
Tunnustus
Auhinnast Rauaauhind A' Design Award
Si Shengsheng Magnetkinkekomplekt on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Si Shengsheng Magnetkinkekomplekt peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Si Shengsheng Magnetkinkekomplekt on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- Mõõtmed ja pakend
- 250*250*30
- Sildid
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- Tootmistehnoloogia
- CNC,Stamping manufacturing, Epoxy resin coating
- Disainiülesanne
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- Uurimistöö
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- Inspiratsioon
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- Projekti kestus
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- Tööprotsess
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- Meeskonnaliikmed
- Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang - Piltide autorid
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
Sponsoreeritud
Avasta rohkem kui Designers.org
Avasta tooteid, teenuseid ja võimalusi meie reklaamipartneritelt.
Avasta rohkem
Seotud disainid
Avasta rohkem auhinnatud disaine samast kategooriast, valitud kvaliteedi alusel.
