Disainilahendus Once Upon a Rabbit Animeeritud lühifilm, autor Jesseter Wang and Hannah Sun

Disainilahendus Once Upon a Rabbit Animeeritud lühifilm, mille autor on Jesseter Wang and Hannah Sun, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Filmi, video ja animatsiooni disain.

PronksFilm· 2026

Once Upon a Rabbit Animeeritud lühifilm

disainer: Jesseter Wang and Hannah Sun

Auhind Pronksauhind A' Design Award kategoorias Film

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Värvid

Disain

Teosest Once Upon a Rabbit Animeeritud lühifilm

Once Upon a Rabbit on animeeritud disainiprojekt, mis on inspireeritud laternafestivali kultuurilistest detailidest ja lapsepõlve visuaalsest mälust. Töö loob pehme ja väljendusrikka visuaalse keele, ühendades ruumilise vormi käsitsi joonistatud tundlikkusega, luues kujundeid, mis tunduvad ühtaegu struktureeritud ja mängulised. Korduvaid motiive nagu jänes ja tangyuan ehk riisipallid kasutatakse visuaalsete ankrutena, samal ajal kui liikumine, rütm ja kompositsioon rõhutavad atmosfääri ja järjepidevust, tulemuseks on sidus disainikogemus, mis põhineb soojusel, tuttavlikkusel ja kultuurilisel kõlapinnal.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Once Upon a Rabbit Animeeritud lühifilm on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Once Upon a Rabbit Animeeritud lühifilm peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Once Upon a Rabbit Animeeritud lühifilm rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Mõõtmed ja pakend: 16x9 video file
Sildid: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Tootmistehnoloogia: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Disainiülesanne: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Uurimistöö: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiratsioon: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Projekti kestus: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Tööprotsess: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Meeskonnaliikmed: Jesseter Wang,
Hannah Sun
Piltide autorid: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]