Chips BCBG Toidupakend by Arome Agency is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2020

Chips BCBG Toidupakend

by Arome Agency

Client: BCBG - La Ducale

Pronksauhind A' Design Award Winner in Pakend Category

17,432
Verified Award Winner
Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Toidupakend

BCBG on 2001. aastal Lõuna-Prantsusmaal loodud krõpsude kaubamärk. See bränd pakub kõrgekvaliteedilist tootmist, kus on palju loovust retseptide ja maitsete osas. Disainerid lõid 2020. aastal uue krõpsusarja jaoks uue tegelaskuju. Nad töötasid välja kontseptsioonide / tegelaste kontseptsiooni. Need uued illustratsioonid esindavad originaalses ja lõbusas toonis krõpse. Tegelased on kena ja elegantsed nagu esindatud toode.

The Recognition

About the Pronksauhind A' Design Award

Chips BCBG Toidupakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Chips BCBG Toidupakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Chips BCBG Toidupakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel