Appetisi Juustupakend by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2020

Appetisi Juustupakend

by Fanny De Bray

Client: APPETISI by Granarolo

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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Colors

The Design

About Appetisi Juustupakend

Appetisi on pakendidisain valmislõigatud juustude sarjale. Sari hõlmab juustukuubikuid, riivjuustu ja mozzarella tükke. Iga pakend on valmistatud plastikust ning sellel on läbipaistev aken, mille kaudu on juustu näha otse. Trükitud illustratsioonid annavad igale tootele iseloomu ja näitavad selgelt, kuidas iga juustu kasutatakse. Nimi Appetisi ühendab kolm ideed: isu, väike suupiste ja praktiline kasutus. Disain esitleb juustu kui kiiret ja lihtsat vahepala ning pakendeid müüakse Euroopa supermarketites.

The Recognition

About the Pronksauhind A' Design Award

Appetisi Juustupakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Appetisi Juustupakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Appetisi Juustupakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray