Disainilahendus Mi Bluetooth Headset Mini Peakomplekti pakend, autor Xiaomi

Disainilahendus Mi Bluetooth Headset Mini Peakomplekti pakend, mille autor on Xiaomi, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Mi Bluetooth Headset Mini Peakomplekti pakend

disainer: Xiaomi

Klient: Xiaomi

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Mi Bluetooth Headset Mini Peakomplekti pakend

Mi Bluetooth Headset Mini on pakend, mis on loodud kompaktsele spordikõrvaklapile. Kõrvaklapi korpus on minimalistlik ja sellel on üksainus ümmargune nupp. Pakendil kasutatakse kuulsate muusikute pilte, nii et ovaalne korpus paistab peana ja nupp avatud suuna. Tulemus meenutab lauljat või dirigenti ning annab lihtsale tootele iseloomu. PET-alus hoiab kõrvaklappi ja pult on eespool, samal ajal kui juhtmed jäävad peidetuks. Paberist kate hoiab konstruktsiooni tugevana. Disaini eesmärk on köita 18–29-aastaseid kasutajaid.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Mi Bluetooth Headset Mini Peakomplekti pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mi Bluetooth Headset Mini Peakomplekti pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mi Bluetooth Headset Mini Peakomplekti pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Mõõtmed ja pakend: dimension: height 79mm, Length 110mm, width 28mm
Sildid: Handset, electronic, packaging, colorful, musician
Tootmistehnoloogia: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Disainiülesanne: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Uurimistöö: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiratsioon: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Projekti kestus: The project started in April 2018 and finished in April 2019 in Beijing, China
Tööprotsess: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patendid: Copyrights belong to Xiaomi, 2019
Meeskonnaliikmed: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Piltide autorid: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge