Hõbe Sõiduk · 2020
Butterfly Lennukiiste
by James Lee
- Hõbeauhind A' Design Award 2020 in Sõiduk
- CLIENT: Butterfly Flexible Seating Solutions Limited
- Estimated Number of Design Views: 28,254
- Verification code 67CD90E155 · Verify this award
Colors
About Butterfly Lennukiiste
Butterfly on paindlik lennuki istmesüsteem, mis võimaldab üleminekut premium-ökonoomklassi istmete ja äriklassi lamamiskohtade vahel. Iga Butterfly komplekt sisaldab kahte lamandatavat istet, mis on üksteise suhtes nihkes, ning mõlemad istmed müüakse koos premium-ökonoomklassina. Salongi meeskond saab aknapoolse istme ümber pöörata, moodustades küljediivani ja luues ühele reisijale äriklassi komplekti. Kui ka vahekäigupoolne iste ümber pöörata, tekib suur tasane pind magamiseks. Süsteem võimaldab operaatoritel kohandada salongi muutuva nõudlusega ja kasutada põrandapinda tõhusalt.
About the Hõbeauhind A' Design Award
Butterfly Lennukiiste on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Butterfly Lennukiiste peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Butterfly Lennukiiste on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
